Google Ads · Google Partner certified
Pinnacli manages Google Ads for US small and medium business using 14 years of SEO data. Keyword strategy grounded in what actually converts, landing pages tuned for Quality Score, and monthly reporting that ties ad spend to revenue, not impressions. Google Partner certified, no long-term contracts.
Click-through-rate lift possible when a brand occupies both the top organic result and the top paid position for the same query, per Google's own paid-plus-organic research.
Google Partner certification confirmed on the current Pinnacli profile, covering ad-spend management and campaign performance thresholds.
Continuous paid-search and SEO practice since 2012. Paid keyword decisions inform SEO content; SEO performance refines paid bid strategy.
Contract notice. Every Pinnacli plan is month-to-month, so the paid-search relationship is earned every billing cycle.
Quality Score target
Pinnacli targets Quality Score 8 of 10 or higher on every primary keyword inside the client account. Each point of Quality Score improvement translates into roughly 16% lower cost per click according to Google's own disclosed math. Ad-group tightness, landing-page relevance, and historical CTR are the three levers Pinnacli tunes.
Target Quality Score reflects Pinnacli's engagement benchmark after 4-6 weeks of optimization on a new account. Starting scores below 5 are common on inherited accounts; Pinnacli typically moves the median into the 7-9 band within the first full billing cycle once ad-group structure and landing pages are aligned.
What Pinnacli delivers
Google Ads at Pinnacli sits inside the same team that handles SEO services. The channels share keyword data, landing-page testing, and conversion intelligence. The four components below form the full paid-search engagement Pinnacli runs for every advertising client.
Pinnacli uses SEO keyword history to identify the terms that actually drive revenue, not just clicks. Ad groups stay tight, match types are disciplined, and negative keyword lists run deep. Ad copy is written to match query intent, not to show off. Quality Score improves because landing pages and queries line up cleanly.
For US small businesses serving Los Angeles and Orange County, Pinnacli runs local service ads and location-targeted search campaigns that put the business in front of nearby customers at decision time. The paid work integrates with Pinnacli's local SEO so Map Pack, organic, and paid positions reinforce each other.
Performance Max automates bidding and creative rotation but still requires SEO-informed signals: audience lists, conversion values, and creative assets written for real buyer intent. Pinnacli configures PMax campaigns with strategic input Google's automation alone cannot produce, so budget lands on the right searches rather than every search available.
Landing page quality decides Quality Score, which decides cost per click. Pinnacli applies the same on-page optimization discipline used in organic work to build landing pages Google rewards with lower CPC and higher conversion rate. Every landing page change gets A/B tested, not guessed. Integration with PPC management keeps both paid and organic channels working from one data set.
Cost-per-acquisition curve
Median CPA curve across Pinnacli Google Ads engagements that inherited an existing account. Baseline is the client's pre-Pinnacli CPA in month 1. Improvements come from Quality Score lift, negative-keyword hygiene, landing-page alignment, and eliminating Performance Max waste-spend categories. Individual accounts vary based on category, budget, and starting structure.
Questions
Pinnacli works best with clients able to commit a meaningful ad budget for their market. During the audit Pinnacli recommends a budget range based on competitive landscape and target keywords. Pinnacli would rather set expectations honestly than take on campaigns too small to produce results, and the Foundation tier at $2,500 per month is a common entry point.
Yes. Pinnacli is a certified Google Partner, which confirms Google's requirements for ad-spend management, certification, and campaign-performance thresholds across the Pinnacli-managed Google Ads accounts.
Google Ads alone is a valid engagement. The combination with SEO is significantly more effective because the two channels share keyword data and landing-page insights. Many clients start with one channel and add the other after the first 90 days once the shared data has accumulated.
Dmytro Verzhykovskyi, the same person running client SEO. No junior staff, no outsourced contractors, no account managers between the client and the work. The SEO-plus-PPC integration is what makes Pinnacli's approach distinctive, and a single senior expert executing both channels is what makes it operationally viable.
Get started
One business day to first response. Free 30-minute discovery call. Written campaign audit at the agreed tier, or you walk away with notes.