Booking sites win
Guests find your property on booking sites before your own site.
I make your website and Google Business Profile clear, so guests can also find and book you directly. This is the aim of hotel SEO.
Hospitality SEO · Pinnacli, Irvine, California
Hotel SEO that helps guests find and book your property.
Guests look for a place to stay, then compare. Hotel SEO makes your site and Google profile clear, so more guests can find you directly. I do the work myself.
- Price
- $1,500 a month
- Covers
- One business location
- Terms
- Month-to-month
Free review by email within one business day. No sales call.
What I solve
Hotel SEO problems I solve.
Five situations owners bring to hotel SEO, and what I do about each.
Thin room pages
Room and amenity pages are short and look like every other hotel.
Clear pages for rooms, amenities and the area, with real photos and descriptions. Hotel SEO makes each page worth a visit.
Profile out of date
Hours, photos or amenities on Google do not match reality.
Profile details and photos cleaned up and kept current every month, as part of hotel SEO.
Fewer reviews
Nearby hotels and restaurants have more and newer reviews.
A simple way to ask happy guests for a review within Google's rules. No fake or paid reviews.
Seasonal demand
You want more guests in slower months.
Pages for events, packages and local attractions, so the property is found all year. Hotel SEO follows the calendar.
How I work
Why businesses choose to work with me.
For hotel SEO you always know who does the work, what it costs and what changed.
Strategy before work
Every project starts with your market, your competitors and your website. You approve the plan and the fee first.
Decisions from data
Search Console, analytics and call and form tracking show what works. Not guesses.
Transparent process
A written scope and a plain monthly report: work done, search changes, inquiries received, next steps.
Focus on business results
The goal is calls, form requests and orders, not traffic for its own sake.
- In SEO since
- 2012
- Years of hands-on SEO
- 14
- Longest client relationship, since
- 2014
- Current certifications
- 13
Credentials
Certified expertise you can check.
Google Partner- GoldECDMA Global Awards 2025, Best SEO Professional
- SilverECDMA Global Awards 2025, Digital Marketing Professional of the Year
- Google AdsGoogle Skillshop certified: Search, Display, Video, Measurement, Apps
- Semrush AcademyOn-Page SEO and AI Search, Local SEO, International SEO
- LinkedInMarketing Academy certified
- AMAAmerican Marketing Association, Professional Member
Each award and certification links to its issuer on verzhykovskyi.com.
Client work
Proven results from the person who runs your hotel SEO.
Named clients, real results. You get the same person, a written plan and a monthly report for your hotel SEO work.
Solomia Home
- Business
- Luxury home retailer
- Location
- Dubai, UAE
- Client since
- 2023
- Work
- SEO and AI search
- Zero to top-3 Google rankings in 12 months
- Organic search became the main source of website inquiries
- 120 keywords in the SEO campaign (Aug 2026)
Antonovich Design
- Business
- Interior design studio
- Location
- Dubai, UAE
- Client since
- 2014
- Work
- SEO and AI search
- Steady organic visibility through every major Google update since 2014
- Expanded from classic SEO into AI search as it emerged
- The same person on the work from the start
Also a client since 2024: Modenese Gastone. All clients work month-to-month. See all case studies →
Industries
Besides hotel SEO: other industries I work with.
Each industry gets its own plan, built around what its customers search for.
Free website review
Get a free hotel SEO review.
Send your website. Within one business day you get by email: where you show up in Google and AI search, the three changes most likely to bring inquiries, and which SEO service fits, with its fee.
- No payment to request the review.
- No sales call.
- A written price before any paid work.
Prefer to message? WhatsApp (818) 290-1408 or email info@pinnacli.com.
Pricing
Hotel SEO pricing.
Clear pricing for hotel SEO, with no setup fee. Quoted in writing after the free review.
Local SEO
$1,500a month
One website, one business location
- Five priority pages improved in month one
- Google Business Profile cleanup and upkeep
- AI search optimization included
- Monthly report and next steps
SEO services
Quotedin writing
Regional, national or online businesses
- Technical SEO fixes and site structure
- Service, product and category pages
- Content and links from relevant websites
- AI search optimization included
Google Ads
Feequoted separately
You pay Google for clicks
- Keywords, ads and landing pages
- Only your services and areas
- Conversion tracking
- Monthly report
Month-to-month, 30 days' notice, no setup fee. Prices in US dollars. See pricing details →
How guests search
How people look for a place to stay.
Hotel SEO follows the trip, from the first idea to the booking, and each step needs its own page.
Guests search for a place to stay in a town, for a type of room or for a feature such as a pool or a pet-friendly stay. Many also search for your hotel by name. They compare photos, prices and reviews.
Google says local results are mainly based on relevance, distance and popularity. Hotel SEO works on what you can change: complete details, clear pages and honest reviews.
What it covers
What hotel SEO covers.
Each room type and amenity gets a clear page with real photos, whether it is a suite, a pool or a pet-friendly stay. Hotel SEO also explains what is nearby, so guests can picture the trip.
Your Google Business Profile carries the categories, amenities, photos, hours and booking link, and I keep them current. For a hotel, the map and the hotel listing are often the first thing a guest sees.
Guests read reviews before they book. Hotel SEO asks real guests for reviews within Google's rules and keeps your replies on the profile.
Events, packages and local attractions get pages of their own, so the property is found in slower months too.
Guests also ask ChatGPT and Gemini where to stay. AI search is part of every hotel SEO plan, so your rooms, amenities and location read the same everywhere.
Your monthly report lists the work completed, search changes and the direct inquiries you received.
Services
More ways to get found besides hotel SEO.
Local SEO$1,500 a monthMore calls from Google Maps and local search for one business location.Learn more →SEO servicesQuoted in writingMore customers from Google for businesses that sell across a region, the country or online.Learn more →Google AdsFee quoted separatelyCustomers from people already searching. You pay Google for clicks.Learn more →AI search (GEO)Included in SEO plansClear business facts for ChatGPT, Gemini and Google AI Overviews.Learn more →Technical SEOQuoted in writingCrawling, indexing, site speed and schema fixes.Learn more →Ecommerce SEOQuoted in writingCategory and product pages for online stores.Learn more →International SEOScoped in writingLanguage and country versions of your site.Learn more →AI Visibility Hub$799 one timeA personal site of 18 to 20 pages for founders and executives.Learn more →
Questions
Hotel SEO questions.
Will hotel SEO replace booking sites?
Hotel SEO helps guests who search for you find your own site. Many hotels use booking sites as well.
Does this cover local SEO for restaurants?
Yes, for one restaurant with one website. The method is the same: a complete Google Business Profile, clear pages and honest reviews.
Where does hotel SEO start for a single property?
With your rooms, your Google Business Profile and the pages guests read before booking. The free review names the three changes most likely to bring inquiries.
How do you make sure SEO brings real inquiries, not just clicks?
The plan targets searches people make when they are ready to call, book or buy, not every search with traffic. Calls and form requests are tracked, so the monthly report shows inquiries next to rankings.
What budget do I need to start?
Local SEO for one business location is $1,500 a month. Larger SEO work is quoted in writing after the free review. For Google Ads you also set an ad budget that you pay to Google.
How quickly can I see results?
The first changes go live in month one. Google Ads can bring inquiries soon after launch. SEO builds over months and depends on your competition and your website.
Do you build strategies for my industry?
Yes. Every plan starts with your market: what your customers search for, who wins those searches today and what rules apply in your industry.
How transparent is your reporting?
Every month you get a written report in plain English: completed work, search changes, inquiries received and next month's priorities. You can ask about any line.
Can you improve my website as well?
Yes. Rankings bring visitors; your website turns them into customers. Page structure, service pages, speed and contact forms are part of the work. Larger redesigns are quoted in writing.
Is there a contract?
A simple month-to-month agreement. Stop with 30 days' written notice after the first month and keep everything that was done.
Can you guarantee rankings?
No. Google decides rankings, and no honest provider can promise a #1 position. You get the agreed work, honest reports and one person responsible.
Guides
Guides and research.
GEO vs. SEOHow Generative Engine Optimization differs from classic search engine optimization, and why you need both.Read →SEO glossaryClear definitions of SEO, GEO and AI search terms every business owner should know.Read →Church Web Presence Study 2026334,555 US congregations counted, state by state. 70.9% have no website.Read →