SEO ROI calculator · no email required
Put your assumptions
through the numbers.
Use your own traffic, conversion and margin estimates to compare gross profit with SEO cost. Change an input and compare the result.
Your scenario
Monthly economics
- Revenue
- $100,000
- Gross profit, before SEO
- $50,000
- Return on SEO spend
- +3,233%
- SEO cost / gross profit
- 3.0%
$582,000Gross profit after SEO cost over 12 months
This assumes the same visits, sales and costs every month. It includes no growth curve, other overhead or tax.
Read the result
Start with a conservative scenario.
Use visits and sales you can reasonably support. For a lead generation business, the conversion rate must run all the way from a website visit to a paying customer. A form submission alone is not a sale.
To estimate the return from new SEO work, enter the additional visits you expect and a visitor-to-customer rate you can support. Entering all existing organic traffic would attribute existing revenue to the new investment.
The cost-to-profit percentage shows how much of one month’s gross profit the monthly SEO fee would use. A value above 100% means that fee exceeds gross profit in your scenario.
Formulas and the meaning of payback
- Monthly revenue = visits × visitor-to-customer rate × average order value.
- Monthly gross profit = revenue × gross margin.
- Return on SEO spend = (gross profit − SEO cost) ÷ SEO cost × 100.
- Period amount = (monthly gross profit − monthly SEO cost) × months.
The inputs describe recurring monthly costs and a constant level of sales. They do not establish a payback date for an upfront investment. A payback forecast also needs the initial cost and a month-by-month cash flow. Under these constant assumptions, changing the planning period changes the total amount, but not the percentage return.
Compare the scenario with Pinnacli pricing: Local SEO is $1,500 per month. Other SEO scopes are quoted in writing.
Discuss your actual website
Which changes would help the business?
Send your website for a free written review. I will reply within one business day with priorities, the service that fits and its fee.
See the scope of SEO services or contact me directly.