Engagement model

Scoped after diagnosis.
No long contracts.

Pinnacli does not publish fixed rate-card packages. Every SEO and GEO engagement starts with diagnosis, then moves into a written scope that matches the search opportunity and the work required.

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Diagnostic audit

For businesses that need a clear read on technical issues, demand, AI visibility, and revenue path before committing to monthly work.

  • Technical SEO review
  • Search demand and competitor gaps
  • Google Business Profile optimization
  • AI visibility check
  • Revenue path notes
  • Principal review call
Request audit
Core engagement
Monthly execution

For businesses ready to execute the roadmap with technical SEO, content, GEO, authority building, analytics, and monthly reporting.

  • Technical and on-page SEO
  • Content strategy and production
  • Authority building
  • Conversion rate optimization
  • GEO across AI search platforms
  • Monthly revenue-tied report
Request scope
Strategic partner

For established teams that need senior search leadership across SEO, GEO, analytics, paid search, and international visibility.

  • Cross-channel search strategy
  • International SEO
  • Multi-location local SEO
  • Enterprise schema and AI coverage
  • Executive reporting
  • Principal strategy calls
Discuss fit

Every scope is documented before work starts. Contact us to discuss your search situation.

What every engagement includes

Every Pinnacli engagement is scoped differently, but the operating fundamentals stay consistent:

  • Expert-handled execution: Your SEO is managed by Dmytro Verzhykovskyi — a 14-year veteran, not a junior staffer
  • GEO integrated: Optimization for AI search platforms (ChatGPT, Gemini, Perplexity) is built into the search process
  • Month-to-month: No contracts, no lock-in periods. Cancel anytime
  • Direct access: Communicate directly with the person doing the work — no middlemen
  • Transparent reporting: Revenue-focused metrics, not vanity numbers

Why month-to-month?

Most SEO agencies require 6–12 month contracts. We don't. In 14 years of business, we've never used a contract — and we've never lost a client.

When results speak for themselves, contracts are unnecessary. We earn your business every 30 days by delivering measurable growth tied to your bottom line.

How scope is decided

Start with the diagnostic audit

Best for businesses new to SEO or those that need to fix a broken foundation. Pinnacli audits your technical setup, reviews core pages, checks local SEO, and identifies the first opportunities worth pursuing.

Move into monthly execution when the path is clear

Best for businesses with some organic presence that need to scale deliberately. Monthly work can include expanded keyword targeting, authority building, content production, conversion optimization, and strategy alignment.

Use strategic partnership for complex search programs

Best for established brands ready for market leadership. This can include multi-location optimization, international SEO, executive-level reporting, and a coordinated strategy across traditional and AI search.

Frequently asked questions

Yes. Scope can expand or narrow as search demand, internal capacity, and results change. The goal is to keep the work aligned with measurable opportunity, not to force a fixed package.
Scope is based on the audit: technical condition, competition, content gaps, authority gaps, analytics quality, GEO visibility, and how quickly the business can implement changes.
We build custom scopes for businesses with unique needs: multi-location SEO, international visibility, large ecommerce catalogs, and complex analytics requirements. Contact us to discuss your requirements.
Because we don't need them. In 14 years, we've never lost a client. When results are consistent and communication is direct, clients stay because they want to — not because they're locked in.
Yes. Generative Engine Optimization is not treated as a premium add-on. AI search visibility is integrated into the same methodology that drives Google rankings.

Understanding SEO cost the honest way

Business owners almost always ask about SEO cost first, and that instinct is correct. The real SEO cost depends on your site's condition, your market, and the amount of work genuinely ahead. A small local shop and a national ecommerce catalog should never carry the same SEO cost, so a firm quoting an identical figure before looking is just guessing. We scope the true SEO cost only after the diagnosis is finished and written down for you.

It also helps to separate the one-time SEO cost of fixing a broken foundation from the recurring price of growth. A diagnostic audit carries its own modest SEO cost, while a full month of execution sits at a different level entirely. We map each line of SEO cost against the revenue path the audit uncovers, keeping the decision grounded in real numbers. From there you weigh the SEO cost of acting today against the far larger price of staying invisible. Seen this way, an SEO cost becomes a forecast you can plan around rather than a worry.

Before committing to any figure, study the real SEO cost behind it. Run our free seo audit first, since the findings shape the eventual SEO cost more than any quote could. Then review our monthly seo services to understand what continuous work involves. When the time comes to discuss your specific SEO cost, you speak directly with dmytro verzhykovskyi, who has scoped this work for 14 years. He quotes an SEO cost only after the audit, never before, because an honest number needs evidence beneath it. He recommends the smallest useful SEO cost rather than the largest he could sell. Month-to-month billing then keeps that SEO cost accountable, since you may leave the moment it stops earning. A fair SEO cost is set with data and plain language, never propped up by a contract.