Organize a meaningful choice.
Names, descriptions and internal links should help people reach a useful group of products.
Ecommerce SEO · Store pages that help people choose
Ecommerce SEO for the way buyers browse a store.
A customer can land on a category, narrow the choice with a filter and inspect a product before contacting you or ordering. I review those pages together and prioritize the ones that answer buyer searches.
The review starts with your store URL and the products that matter. The work and fee are scoped in writing.
CategoryHelp a buyer explore a type of product.
Give the group a clear purpose and a path to the right items.
FilterNarrow the choice.
Decide which combinations deserve their own searchable page.
ProductAnswer the last question.
Explain the item, its options and the next action.
Catalog decisions
Each page type has a different job.
Ecommerce SEO starts with the structure of the store. Categories introduce a range, filters help people refine it and product pages explain the item they may buy. If every variation creates another near-identical URL, the important pages can be harder to find and maintain.
I review the catalog, platform and existing search data before choosing what to keep searchable, combine or improve. That decision depends on the setup of each Shopify, WooCommerce or custom store.
Keep useful combinations clear.
Some filtered selections answer real demand; others only multiply URLs. The plan identifies which are worth a page.
Make details easy to verify.
Product copy, options, availability and structured data should match what the store actually shows.
From review to implementation
Work on the catalog people actually use.
The written scope identifies the pages, templates and technical changes that matter first. I make the agreed changes and report on completed work, search changes and inquiries. AI search optimization is included in every SEO plan.
01 · Inventory
Review the platform, categories, product pages, filters, variants and current search paths.
02 · Prioritize
Choose the catalog areas with a clear buyer need. Set page and technical tasks in a written order.
03 · Implement
Improve the agreed pages and internal links, then check the published result and measure what visitors do.
Ecommerce SEO has a custom written fee after the free review. Monthly work is month-to-month, with 30 days' written notice after the first month. Keep the work that was completed.
Send your store URL ↗A catalog keeps changing
The plan must survive new products and old stock.
New items, unavailable variants and retired products can change which URLs deserve to stay in search. I check how your store templates handle those changes and which category and product pages need updates. That work is part of the scope, not a promise to optimize every item at once.
What I need to know about your store
- Which platform runs the catalog: Shopify, WooCommerce or another system?
- Which categories and products drive the business?
- How often do prices, stock and variants change?
- Who approves product copy and site changes?
Shopify SEO and other store platforms have different templates and controls. The review names the changes that fit yours.
Credentials
Ecommerce SEO expertise you can check.
Google Partner- GoldECDMA Global Awards 2025, Best SEO Professional
- SilverECDMA Global Awards 2025, Digital Marketing Professional of the Year
- Google AdsGoogle Skillshop certified: Search, Display, Video, Measurement, Apps
- Semrush AcademyOn-Page SEO and AI Search, Local SEO, International SEO
- LinkedInMarketing Academy certified
- AMAAmerican Marketing Association, Professional Member
Each award and certification links to its issuer on verzhykovskyi.com.
Store work you can examine
Solomia Home: category and product pages in the same plan.
For the luxury home retailer, I worked on a technical SEO audit, a buyer-intent keyword plan, product and category pages, relevant links and AI search. Organic search became the main source of website inquiries.
The store also needed supporting pages that helped people understand the products before they asked a question. This is why an ecommerce SEO plan starts with the catalog and buyer path, not a fixed number of pages.
Read the full Solomia Home case ↗
Free website review
Get a free ecommerce SEO review.
Send your website. Within one business day you get by email: where you show up in Google and AI search, the three changes most likely to bring inquiries, and which SEO service fits, with its fee.
- No payment to request the review.
- No sales call.
- A written price before any paid work.
Prefer to message? WhatsApp (818) 290-1408 or email info@pinnacli.com.