Clients can't find you
People search for a lawyer near them and your firm does not appear.
I build clear practice area pages and a complete Google Business Profile so your firm can be found. That is the base of law firm SEO.
Law firm SEO · Pinnacli, Irvine, California
Law firm SEO that helps clients find your firm.
People search for a lawyer by practice area and city. Law firm SEO makes your Google Business Profile and website clear and complete, so you have a fair chance to be seen. I do the work myself.
- Price
- $1,500 a month
- Covers
- One business location
- Terms
- Month-to-month
Free review by email within one business day. No sales call.
What I solve
Law firm SEO problems I solve.
Five situations firms bring to law firm SEO, and what I do about each. Search engine optimization for law firms starts with the practice areas you want more cases in.
Thin practice pages
Your practice areas fit in one line each.
One page per practice area, written in plain English for people who need help. Attorney SEO starts with plain words.
Weak profile
Your Google Business Profile is incomplete or out of date.
Categories, services, hours and attorney details cleaned up and kept current, as part of SEO for attorneys.
Fewer reviews
Other firms have more and newer reviews.
A simple way to ask happy clients for a review within Google's rules. No fake or paid reviews.
More practice areas
You want to grow into a new practice area or office.
We add pages and profile details for it step by step, then track inquiries in the report. Law firm SEO grows one practice area at a time.
How I work
Why businesses choose to work with me.
For law firm SEO you always know who does the work, what it costs and what changed.
Strategy before work
Every project starts with your market, your competitors and your website. You approve the plan and the fee first.
Decisions from data
Search Console, analytics and call and form tracking show what works. Not guesses.
Transparent process
A written scope and a plain monthly report: work done, search changes, inquiries received, next steps.
Focus on business results
The goal is calls, form requests and orders, not traffic for its own sake.
- In SEO since
- 2012
- Years of hands-on SEO
- 14
- Longest client relationship, since
- 2014
- Current certifications
- 13
Credentials
Certified expertise you can check.
Google Partner- GoldECDMA Global Awards 2025, Best SEO Professional
- SilverECDMA Global Awards 2025, Digital Marketing Professional of the Year
- Google AdsGoogle Skillshop certified: Search, Display, Video, Measurement, Apps
- Semrush AcademyOn-Page SEO and AI Search, Local SEO, International SEO
- LinkedInMarketing Academy certified
- AMAAmerican Marketing Association, Professional Member
Each award and certification links to its issuer on verzhykovskyi.com.
Client work
Proven results from the person who runs your law firm SEO.
Named clients, real results. You get the same person, a written plan and a monthly report for your law firm SEO work.
Solomia Home
- Business
- Luxury home retailer
- Location
- Dubai, UAE
- Client since
- 2023
- Work
- SEO and AI search
- Zero to top-3 Google rankings in 12 months
- Organic search became the main source of website inquiries
- 120 keywords in the SEO campaign (Aug 2026)
Antonovich Design
- Business
- Interior design studio
- Location
- Dubai, UAE
- Client since
- 2014
- Work
- SEO and AI search
- Steady organic visibility through every major Google update since 2014
- Expanded from classic SEO into AI search as it emerged
- The same person on the work from the start
Also a client since 2024: Modenese Gastone. All clients work month-to-month. See all case studies →
Industries
Besides law firm SEO: other industries I work with.
Each industry gets its own plan, built around what its customers search for.
Free website review
Get a free law firm SEO review.
Send your website. Within one business day you get by email: where you show up in Google and AI search, the three changes most likely to bring inquiries, and which SEO service fits, with its fee.
- No payment to request the review.
- No sales call.
- A written price before any paid work.
Prefer to message? WhatsApp (818) 290-1408 or email info@pinnacli.com.
Pricing
Law firm SEO pricing.
Clear pricing for law firm SEO, with no setup fee. One website, one office.
Local SEO
$1,500a month
One website, one business location
- Five priority pages improved in month one
- Google Business Profile cleanup and upkeep
- AI search optimization included
- Monthly report and next steps
SEO services
Quotedin writing
Regional, national or online businesses
- Technical SEO fixes and site structure
- Service, product and category pages
- Content and links from relevant websites
- AI search optimization included
Google Ads
Feequoted separately
You pay Google for clicks
- Keywords, ads and landing pages
- Only your services and areas
- Conversion tracking
- Monthly report
Month-to-month, 30 days' notice, no setup fee. Prices in US dollars. See pricing details →
How clients search
How people look for a lawyer online.
Law firm SEO starts with the way clients describe their problem, and attorney SEO follows the same words.
People search for a practice area, such as family law or immigration, plus a city. Some search for a lawyer near them.
Google says local results are mainly based on relevance, distance and popularity. Attorney SEO works on what you can change: complete details, clear pages and honest reviews.
Google also says its systems give more weight to content with strong E-E-A-T for topics that could significantly affect financial stability or safety.
What it covers
What law firm SEO covers.
Each practice area gets a page of its own, such as family law, immigration or estate planning. The page says who you help, what the process looks like and how to reach the firm.
Attorney profiles carry bar admissions, experience and a plain description of each lawyer, so a visitor knows who they would meet. Attorney SEO treats those profiles as pages worth ranking.
Your Google Business Profile lists your categories, practice areas, hours and office, and I keep it current. Law firm SEO is mostly local, because clients choose a lawyer near them.
Reviews come from real clients, asked in a way Google allows. Law firm SEO never buys or fakes reviews, and the way a firm presents itself follows the rules for lawyer advertising.
Prospects also ask ChatGPT and Gemini for a lawyer. AI search is part of every plan of search engine optimization for law firms, so your practice areas read the same everywhere.
Your monthly report lists the work completed, search changes and the inquiries you received, and SEO for attorneys is reviewed with you every month.
Services
More ways to get found besides law firm SEO.
Local SEO$1,500 a monthMore calls from Google Maps and local search for one business location.Learn more →SEO servicesQuoted in writingMore customers from Google for businesses that sell across a region, the country or online.Learn more →Google AdsFee quoted separatelyCustomers from people already searching. You pay Google for clicks.Learn more →AI search (GEO)Included in SEO plansClear business facts for ChatGPT, Gemini and Google AI Overviews.Learn more →Technical SEOQuoted in writingCrawling, indexing, site speed and schema fixes.Learn more →Ecommerce SEOQuoted in writingCategory and product pages for online stores.Learn more →International SEOScoped in writingLanguage and country versions of your site.Learn more →AI Visibility Hub$799 one timeA personal site of 18 to 20 pages for founders and executives.Learn more →
Questions
Law firm SEO questions.
Is attorney SEO different from other local SEO?
The method is the same: clear profiles, pages and honest reviews. The difference is care.
Does SEO for attorneys work with several practice areas?
Yes. SEO for attorneys gives each practice area its own page, and the scope is written down first, so you see what is included and what is not.
How is search engine optimization for law firms reported?
Monthly, in plain English: completed work, search changes, inquiries received and next month's priorities.
How do you make sure SEO brings real inquiries, not just clicks?
The plan targets searches people make when they are ready to call, book or buy, not every search with traffic. Calls and form requests are tracked, so the monthly report shows inquiries next to rankings.
What budget do I need to start?
Local SEO for one business location is $1,500 a month. Larger SEO work is quoted in writing after the free review. For Google Ads you also set an ad budget that you pay to Google.
How quickly can I see results?
The first changes go live in month one. Google Ads can bring inquiries soon after launch. SEO builds over months and depends on your competition and your website.
Do you build strategies for my industry?
Yes. Every plan starts with your market: what your customers search for, who wins those searches today and what rules apply in your industry.
How transparent is your reporting?
Every month you get a written report in plain English: completed work, search changes, inquiries received and next month's priorities. You can ask about any line.
Can you improve my website as well?
Yes. Rankings bring visitors; your website turns them into customers. Page structure, service pages, speed and contact forms are part of the work. Larger redesigns are quoted in writing.
Is there a contract?
A simple month-to-month agreement. Stop with 30 days' written notice after the first month and keep everything that was done.
Can you guarantee rankings?
No. Google decides rankings, and no honest provider can promise a #1 position. You get the agreed work, honest reports and one person responsible.
Guides
Guides and research.
GEO vs. SEOHow Generative Engine Optimization differs from classic search engine optimization, and why you need both.Read →SEO glossaryClear definitions of SEO, GEO and AI search terms every business owner should know.Read →Church Web Presence Study 2026334,555 US congregations counted, state by state. 70.9% have no website.Read →