Starting from zero
You want a pay per click campaign and have not run one.
I set up the PPC campaign: keywords, ads, landing pages and tracking.
PPC management · Google Partner · Irvine, California
PPC management that stops wasted clicks.
PPC means pay-per-click: you pay each time someone clicks your ad. PPC management makes sure those clicks come from the right searches. I run your PPC campaigns myself and send a report every month.
- Fee
- Quoted separately
- Ad spend
- You pay Google
- Terms
- Month-to-month
Free review by email within one business day. No sales call.
What I solve
PPC management problems I solve.
Five situations where PPC management stops wasted spend.
Wasted clicks
Your PPC spend brings clicks but no calls.
PPC management removes searches that bring the wrong people.
Search engine marketing
You want search engine marketing that shows only for chosen services and areas.
I run Google paid search for the services and areas you pick.
Local leads
You want local services by Google to bring calls.
I set up ads for your chosen areas and track the calls and forms they produce.
Unclear results
You cannot tell what PPC returns.
I track conversions and report every month in plain English.
How I work
Why businesses choose to work with me.
You always know who does the work, what it costs and what changed.
Strategy before work
Every project starts with your market, your competitors and your website. You approve the plan and the fee first.
Decisions from data
Search Console, analytics and call and form tracking show what works. Not guesses.
Transparent process
A written scope and a plain monthly report: work done, search changes, inquiries received, next steps.
Focus on business results
The goal is calls, form requests and orders, not traffic for its own sake.
- In SEO since
- 2012
- Years of hands-on SEO
- 14
- Longest client relationship, since
- 2014
- Current certifications
- 13
Credentials
Certified expertise you can check.
Google Partner- GoldECDMA Global Awards 2025, Best SEO Professional
- SilverECDMA Global Awards 2025, Digital Marketing Professional of the Year
- Google AdsGoogle Skillshop certified: Search, Display, Video, Measurement, Apps
- Semrush AcademyOn-Page SEO and AI Search, Local SEO, International SEO
- LinkedInMarketing Academy certified
- AMAAmerican Marketing Association, Professional Member
Each award and certification links to its issuer on verzhykovskyi.com.
Client work
PPC and search results for named clients.
Named clients, long-term work.
Solomia Home
- Business
- Luxury home retailer
- Location
- Dubai, UAE
- Client since
- 2023
- Work
- SEO and AI search
- Zero to top-3 Google rankings in 12 months
- Organic search became the main source of website inquiries
- 120 keywords in the SEO campaign (Aug 2026)
Antonovich Design
- Business
- Interior design studio
- Location
- Dubai, UAE
- Client since
- 2014
- Work
- SEO and AI search
- Steady organic visibility through every major Google update since 2014
- Expanded from classic SEO into AI search as it emerged
- The same person on the work from the start
Also a client since 2024: Modenese Gastone. All clients work month-to-month. See all case studies →
Industries
PPC management for every industry.
Each PPC plan is built around what your customers search for.
Free website review
Get a free PPC review.
Send your website. Within one business day you get by email: where you show up in Google and AI search, the three changes most likely to bring inquiries, and which SEO service fits, with its fee.
- No payment to request the review.
- No sales call.
- A written price before any paid work.
Prefer to message? WhatsApp (818) 290-1408 or email info@pinnacli.com.
Pricing
PPC management pricing.
The PPC management fee is quoted separately. You pay Google for clicks.
Local SEO
$1,500a month
One website, one business location
- Five priority pages improved in month one
- Google Business Profile cleanup and upkeep
- AI search optimization included
- Monthly report and next steps
SEO services
Quotedin writing
Regional, national or online businesses
- Technical SEO fixes and site structure
- Service, product and category pages
- Content and links from relevant websites
- AI search optimization included
Google Ads
Feequoted separately
You pay Google for clicks
- Keywords, ads and landing pages
- Only your services and areas
- Conversion tracking
- Monthly report
Month-to-month, 30 days' notice, no setup fee. Prices in US dollars. See pricing details →
What is included
What PPC management includes.
PPC management covers four things, and each has a job.
Keywords
I choose the searches that fit what you sell. I block the searches that waste PPC budget.
Ads
I write PPC ads that match what the person typed.
Landing pages
Each PPC ad sends people to a page that matches it, with a clear way to contact you.
Tracking and reports
I track calls and forms from your PPC campaigns, and I show you what they brought in.
Where PPC runs
Which platform I use for PPC.
I run PPC on Google Ads. Pinnacli is a Google Partner.
Google Ads shows your ads when people search on Google. Search engine marketing of this kind is the PPC I manage. See the Google Ads page for more.
Services
PPC and other ways to get found.
Local SEO$1,500 a monthMore calls from Google Maps and local search for one business location.Learn more →SEO servicesQuoted in writingMore customers from Google for businesses that sell across a region, the country or online.Learn more →Google AdsFee quoted separatelyCustomers from people already searching. You pay Google for clicks.Learn more →AI search (GEO)Included in SEO plansClear business facts for ChatGPT, Gemini and Google AI Overviews.Learn more →Technical SEOQuoted in writingCrawling, indexing, site speed and schema fixes.Learn more →Ecommerce SEOQuoted in writingCategory and product pages for online stores.Learn more →International SEOScoped in writingLanguage and country versions of your site.Learn more →AI Visibility Hub$799 one timeA personal site of 18 to 20 pages for founders and executives.Learn more →
Questions
PPC questions.
Do I need SEO with PPC?
No. PPC works alone. SEO can lower how much you rely on PPC over time.
Which platforms do you manage for PPC?
Google Ads.
How fast does PPC start?
Ads can show once they are live and approved. Results improve as data comes in.
How do you make sure SEO brings real inquiries, not just clicks?
The plan targets searches people make when they are ready to call, book or buy, not every search with traffic. Calls and form requests are tracked, so the monthly report shows inquiries next to rankings.
What budget do I need to start?
Local SEO for one business location is $1,500 a month. Larger SEO work is quoted in writing after the free review. For Google Ads you also set an ad budget that you pay to Google.
How quickly can I see results?
The first changes go live in month one. Google Ads can bring inquiries soon after launch. SEO builds over months and depends on your competition and your website.
Do you build strategies for my industry?
Yes. Every plan starts with your market: what your customers search for, who wins those searches today and what rules apply in your industry.
How transparent is your reporting?
Every month you get a written report in plain English: completed work, search changes, inquiries received and next month's priorities. You can ask about any line.
Can you improve my website as well?
Yes. Rankings bring visitors; your website turns them into customers. Page structure, service pages, speed and contact forms are part of the work. Larger redesigns are quoted in writing.
Is there a contract?
A simple month-to-month agreement. Stop with 30 days' written notice after the first month and keep everything that was done.
Can you guarantee rankings?
No. Google decides rankings, and no honest provider can promise a #1 position. You get the agreed work, honest reports and one person responsible.
Guides
Guides and research.
GEO vs. SEOHow Generative Engine Optimization differs from classic search engine optimization, and why you need both.Read →SEO glossaryClear definitions of SEO, GEO and AI search terms every business owner should know.Read →Church Web Presence Study 2026334,555 US congregations counted, state by state. 70.9% have no website.Read →