PPC Management · Google Partner
Pinnacli manages PPC campaigns and Google Ads accounts informed by 14 years of organic search data. Keyword bidding is calibrated to what actually converts, landing pages are rebuilt for Quality Score, negative-keyword lists are maintained aggressively, and monthly reporting is tied to cost per acquisition, not vanity metrics.
Weeks to peak optimization on a new Pinnacli PPC campaign as conversion data accumulates and creative variants resolve to the strongest combinations.
Google Partner certification. Pinnacli meets Google's thresholds for ad-spend management, certification currency, and account performance.
Continuous search expertise feeding every PPC decision. SEO keyword performance directly informs paid-search bid strategy and vice versa.
Client retention to date. Every PPC relationship has continued at Pinnacli's standard 30-day notice terms, not through long-term contracts.
Return on ad spend target
Pinnacli targets 4:1 return on ad spend or higher on every account by the end of the first 90 days. Inherited accounts with weak keyword targeting, uncapped Performance Max exposure, or poor landing pages typically start below 2:1. Disciplined negative-keyword lists, Quality Score lift, and landing-page optimization close the gap inside one billing cycle.
Target reflects the minimum Pinnacli holds clients to during the first full quarter. Accounts with already-strong fundamentals land higher; new accounts starting from zero historical data need 4-6 weeks to produce reliable ROAS measurement at all. Pinnacli reports ROAS monthly alongside cost per acquisition and revenue attribution.
What Pinnacli delivers
PPC at Pinnacli sits inside the same senior team running organic SEO. The two channels share keyword data, landing-page learnings, and conversion intelligence. The four components below cover the full paid-search engagement Pinnacli runs for every advertising client.
Pinnacli uses organic SEO data to identify keywords that actually drive revenue, not clicks. Paid-search budget concentrates on terms with proven commercial intent while negative-keyword lists remove the irrelevant variations that drain spend. Bid strategy adjusts weekly based on observed conversion behavior, not on whichever keywords a tool surfaced.
Landing page quality decides Quality Score, which decides cost per click and account scalability. Pinnacli applies on-page optimization discipline to landing pages: clear query-to-page alignment, strong headers, fast load speed, and structured data where relevant. Every page change is A/B tested, not guessed.
Tight ad groups, precise match types, weekly negative-keyword updates, and A/B testing of ads, extensions, and bid strategies. Every campaign element is tuned to maximize relevance and eliminate wasted spend. Pinnacli uses Google's Performance Max selectively, always paired with SEO-informed signals so automation does not default to bidding on every available query.
PPC and SEO share data in both directions. Organic keyword winners inform paid strategy. Paid conversion data surfaces fresh SEO opportunities. The integration is what separates Pinnacli's approach from agencies that run channels in isolation. Clients can estimate the compound advantage using the Pinnacli SEO ROI calculator.
Wasted spend reduction
Share of ad budget spent on non-converting queries across the first twelve weeks of a Pinnacli engagement on an inherited account. Weekly negative-keyword hygiene, match-type discipline, and Performance Max search-term exclusions account for most of the reduction. Some waste is inherent to any paid program; Pinnacli aims for single-digit share, not zero.
Questions
Pinnacli manages PPC standalone when that is the client's preference. Results are significantly stronger when both channels share keyword data and landing-page insights, since organic and paid pull from the same query universe and reinforce each other. Many clients start with one channel and add the second after the first 90 days once shared data has accumulated.
Primarily Google Ads, where Pinnacli is a certified Google Partner. Google Ads delivers the highest-intent US traffic because users are actively searching for the product or service. Pinnacli executes Google Ads at a high standard rather than spreading thin across every paid channel.
Campaigns deliver traffic immediately once live. Optimization for peak performance typically takes 4 to 6 weeks while conversion data accumulates, negative-keyword lists mature, and creative variants resolve to the strongest combinations. Significant ROI improvement compounds through the first three months as the account stabilizes.
Every Pinnacli engagement is month-to-month with 30 days notice after the first billing cycle. Pinnacli earns the relationship each month through transparent reporting and measurable results. In 14 years, no client has left Pinnacli on PPC or SEO, which is the source of the 100% retention figure.
Get started
One business day to first response. Free 30-minute discovery call. Written PPC audit after we agree scope, or you walk away with notes.
Choosing an approach
Most accounts that arrive at Pinnacli were not badly built; they were badly maintained. PPC management is not a launch event, it is weekly upkeep: negative-keyword lists pruned, search terms reviewed, bids moved to match observed conversion behavior, and Performance Max kept on a short leash. When PPC management lapses, wasted spend creeps back inside a month. Pinnacli treats PPC management as ongoing engineering of the account, not a quarterly check-in, which is why inherited accounts typically see single-digit wasted-spend share by week twelve.
The other thing to look for in PPC management is who is actually in the account. At Pinnacli, PPC management runs through the same senior team that handles organic, so keyword data flows both ways and nothing is handed to a junior. Fourteen years of search data informs every bid, the work is Google Partner certified, and PPC management engagements stay month-to-month with 30 days notice. Honest PPC management means reporting tied to cost per acquisition and revenue, not impressions, and telling a prospect when a budget is too small to compete rather than taking the account anyway.
Paid rarely performs in isolation. Pinnacli runs PPC management alongside the broader seo services engagement, applies the same on-page discipline behind website seo optimization to the landing pages that decide Quality Score, feeds local intent into seo services near me for service-area businesses, and pulls briefs from content creation agencies work so ad copy and page copy say the same thing. Choosing PPC management that shares data with organic this way, rather than buying PPC management in a silo, is what turns two channels into one compounding system instead of two separate line items.