Agree the scope
Choose services, areas, campaigns, destination pages, access and success signals.
PPC Management · Google Ads
PPC management starts with the action you need.
A useful paid click has a clear purpose: a qualified call, a form request or an order. I connect the search, the ad, the landing page and the measurement before increasing spend.
Google Ads is the platform I currently manage. We choose the right Google campaign type for your goal; other platforms are discussed and quoted only after a fit review.
IntentWhat is the buyer trying to do?
CampaignWhich Google Ads format fits?
PageDoes the destination answer the ad?
SignalDid a real inquiry or order follow?
Choose the channel by intent
Different goals need different campaign paths.
Business goalLikely starting pointLanding and measurement
Capture an active service searchGoogle Search campaigns around relevant services and areasMatching service page; calls and qualified forms
Sell products with a usable feedGoogle Shopping or other suitable Google inventoryAccurate product pages; orders and useful purchase events
Build demand before a searchReview whether Google video or display is justifiedA relevant offer and a measurement plan beyond raw clicks
These are choices to test, not a promise that every format fits every account. The Google Ads page covers the specific managed offer.
Existing account review
Find waste before adding budget.
I inspect search terms, locations, schedules, ads, destination pages and conversion actions. A click on WhatsApp, a conversation and a sales inquiry are different signals; the report should say which one it counts.
In one anonymous home furnishings retailer account, a WhatsApp tap was counted twice. The tracking was corrected on September 26, 2026.
What the review checks
- Are campaigns limited to the services and areas you actually sell?
- Does the ad describe what the landing page offers?
- Can calls, forms and orders be distinguished?
- Do search terms reveal irrelevant spend?
Management cycle
Launch, measure, then decide what changes.
Build and improve
Write and adjust ads, exclude irrelevant searches and address landing page or tracking gaps.
Report decisions
Review spend, inquiries and the quality of measured actions, then set the next priorities.
Fee and boundaries
Google Ads: $499 setup, then $399 a month.
Ad spend is paid separately to Google, with no markup. The management agreement is month-to-month; stop with 30 days’ written notice after the first month. Work outside the Google Ads offer is scoped and quoted in writing, not priced by this rate automatically.
For an owner who wants organic search as well, SEO services are a separate written scope. Neither service requires the other.
Request a PPC reviewWhat to send
Your website, the action you want from ads, and whether campaigns already run. I will review the fit and reply by email within one business day.
Free website review
Get a free PPC review.
Send your site, the action you want from ads and whether campaigns are active. I will reply by email within one business day with a fit review and the applicable fee in writing.
- No payment to request the review.
- No sales call.
- A written price before any paid work.
Prefer to message? WhatsApp (818) 290-1408 or email info@pinnacli.com.
Related service
Ready for the concrete Google Ads offer?
See Google Ads management for setup, ongoing work and account examples. This PPC overview explains how campaign choice, landing pages and measurement fit together.