GEO vs SEO: what is the difference?
How Generative Engine Optimization differs from classic SEO, why your business needs both, and what each one asks from your website.
Read more →Blog | SEO and AI search
Blog: SEO and GEO in plain English.
Pick the topic you need. Each link goes to a page that explains it. I write everything here myself, and I have worked in SEO since 2012.
- Author
- Dmytro Verzhykovskyi
- Topics
- 6
- Cost
- Free to read
Free review by email within one business day. No sales call.
Church Web Presence Study 2026
We counted 334,555 US congregations, state by state. 70.9% have no website. What that means for local search and for anyone who runs a small organization online.
Read more →SEO and GEO glossary
Clear definitions of the SEO, GEO and AI search terms you will see in proposals and reports, written in plain English.
Read more →Browse by topic
Choose a topic.
SEO strategyHow to plan SEO for your business and choose what to do first.Read more →GEO and AI searchHow to get named in answers from ChatGPT, Gemini, Perplexity and Google AI Overviews.Read more →Local SEOGoogle Business Profile, the map results, local citations and local pages.Read more →Technical SEOSite speed, crawling, indexing, schema markup and site structure.Read more →ResearchOriginal research and guides.Read more →Case studiesNamed client work.Read more →
Why I write
Why this blog exists.
I write to explain how SEO works in words an owner can use.
I also cover GEO (Generative Engine Optimization), because AI search changes how people find businesses. My research page lists what I have published.
Every article is written by Dmytro Verzhykovskyi, the same person who does the client work at Pinnacli. New to the words? Use the SEO and GEO glossary.
Dmytro has three journal articles from 2025 and interviews in Focus.ua, MMR.ua and nur.kz. See publications.
Free website review
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Send your website. Within one business day you get by email: where you show up in Google and AI search, the three changes most likely to bring inquiries, and which SEO service fits, with its fee.
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