Goal
Rank for the commercial searches that bring buyers, in Google and in AI search, starting from no top-3 positions.
SEO case study · Luxury home retail · Dubai, UAE
Case: Solomia Home, zero to top-3 Google rankings in 12 months.
Solomia Home is a luxury home retailer in Dubai. I have run its SEO since 2023. Organic search became the main source of its website inquiries.
- Market
- Dubai, UAE
- Segment
- B2C, luxury home retail
- Client since
- 2023
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Intro info
The project at a glance.
- Primary market
- Dubai, UAE
- Segment
- B2C
- Industry
- Luxury home retail
- Client since
- 2023, month-to-month
Tools
- Technical SEO audit
- Keyword plan on buyer-intent searches
- Product, category and supporting pages
- Links from relevant websites and industry publications
- Local citations
- AI search optimization
Result
- Zero to top-3 Google rankings in 12 months
- Organic search became the main source of website inquiries
- 120 keywords in the SEO campaign (Aug 2026)
Work on the project
How the SEO work was done.
Strategic approach
Home goods is a crowded category online. Established retailers held the top positions for valuable keywords, so Solomia Home had to build visibility in Google and in AI search at the same time.
Technical base and keyword plan
The work started with a technical SEO audit and a keyword plan built on searches people make when they are ready to buy.
Pages and links
Product, category and supporting pages were written for the questions customers ask. Links came from relevant websites and industry publications, and local citations kept the business details consistent.
AI search
Clear, consistent facts about the brand help AI assistants describe it correctly.
Results
Results you can see.
Questions
Questions about this SEO case study.
Can I get the same results?
Every market is different. The free review shows where you stand today and what to fix first.
Who did the work?
Dmytro Verzhykovskyi, the founder of Pinnacli, in SEO since 2012.
Free website review
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Send your website. Within one business day you get by email: where you show up in Google and AI search, the three changes most likely to bring inquiries, and which SEO service fits, with its fee.
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