Publishing blind
You publish when you have an idea, with no plan behind it.
I build a content strategy from search data, so every page has a search it answers.
Content strategy · Pinnacli, Irvine, California
SEO content strategy: know what to publish and why.
A content strategy is a written plan. It lists the pages your site needs, the search each page answers and the order to publish them. My SEO content strategy is built from buyer-intent searches.
- Price
- Quoted in writing
- Who does it
- Dmytro
- Terms
- Month-to-month
Free review by email within one business day. No sales call.
What I solve
Content strategy problems I solve.
Five situations where a written SEO content strategy saves time.
Pages overlap
Several pages target the same search and compete with each other.
The plan assigns one search to each page and flags pages to merge.
No competitor view
You do not know which topics competitors cover and you do not.
The SEO content strategy lists the gaps worth filling first.
Writers need briefs
Your team or writers need clear direction.
Each page in the web content strategy gets a brief, so writers can follow it without guessing.
Need an order
You have many ideas and no order to publish them in.
I set a publishing order, starting with the pages closest to a sale.
How I work
Why businesses choose to work with me.
You always know who does the work, what it costs and what changed.
Strategy before work
Every project starts with your market, your competitors and your website. You approve the plan and the fee first.
Decisions from data
Search Console, analytics and call and form tracking show what works. Not guesses.
Transparent process
A written scope and a plain monthly report: work done, search changes, inquiries received, next steps.
Focus on business results
The goal is calls, form requests and orders, not traffic for its own sake.
- In SEO since
- 2012
- Years of hands-on SEO
- 14
- Longest client relationship, since
- 2014
- Current certifications
- 13
Credentials
Certified expertise you can check.
Google Partner- GoldECDMA Global Awards 2025, Best SEO Professional
- SilverECDMA Global Awards 2025, Digital Marketing Professional of the Year
- Google AdsGoogle Skillshop certified: Search, Display, Video, Measurement, Apps
- Semrush AcademyOn-Page SEO and AI Search, Local SEO, International SEO
- LinkedInMarketing Academy certified
- AMAAmerican Marketing Association, Professional Member
Each award and certification links to its issuer on verzhykovskyi.com.
Client work
Proven results for named clients.
Solomia Home
- Business
- Luxury home retailer
- Location
- Dubai, UAE
- Client since
- 2023
- Work
- SEO and AI search
- Zero to top-3 Google rankings in 12 months
- Organic search became the main source of website inquiries
- 120 keywords in the SEO campaign (Aug 2026)
Antonovich Design
- Business
- Interior design studio
- Location
- Dubai, UAE
- Client since
- 2014
- Work
- SEO and AI search
- Steady organic visibility through every major Google update since 2014
- Expanded from classic SEO into AI search as it emerged
- The same person on the work from the start
Also a client since 2024: Modenese Gastone. All clients work month-to-month. See all case studies →
Industries
Industries I work with.
Each industry gets its own plan, built around what its customers search for.
Free website review
Get a free content strategy review.
Send your website. Within one business day you get by email: where you show up in Google and AI search, the three changes most likely to bring inquiries, and which SEO service fits, with its fee.
- No payment to request the review.
- No sales call.
- A written price before any paid work.
Prefer to message? WhatsApp (818) 290-1408 or email info@pinnacli.com.
Pricing
Content strategy pricing.
A content strategy is quoted in writing after the free review. The tiers below show the fixed plans.
Local SEO
$1,500a month
One website, one business location
- Five priority pages improved in month one
- Google Business Profile cleanup and upkeep
- AI search optimization included
- Monthly report and next steps
SEO services
Quotedin writing
Regional, national or online businesses
- Technical SEO fixes and site structure
- Service, product and category pages
- Content and links from relevant websites
- AI search optimization included
Google Ads
Feequoted separately
You pay Google for clicks
- Keywords, ads and landing pages
- Only your services and areas
- Conversion tracking
- Monthly report
Month-to-month, 30 days' notice, no setup fee. Prices in US dollars. See pricing details →
What is included
What a content strategy covers.
What a content strategy includes.
Buyer-intent keywords
The searches buyers make when they are ready to act, matched to your services.
Competitor gaps
Topics competitors rank for that your site does not cover yet.
Topic clusters
One main page per topic, with supporting pages that link to it, so pages do not compete.
Briefs
For each page: the search it answers, the questions to cover and the links to add.
A publishing order
Which page to publish first, and why.
Why pages need a plan
Pages that compete hurt each other.
This is the main problem a content strategy fixes.
When two pages target the same search, they split links and attention. A content strategy gives each page one job. Clear structure also helps people and AI tools see what your site is about. See AI search.
Google says its systems prioritize helpful, reliable, people-first content. A content strategy keeps every page tied to a real buyer question.
Services
More ways to get found.
Local SEO$1,500 a monthMore calls from Google Maps and local search for one business location.Learn more →SEO servicesQuoted in writingMore customers from Google for businesses that sell across a region, the country or online.Learn more →Google AdsFee quoted separatelyCustomers from people already searching. You pay Google for clicks.Learn more →AI search (GEO)Included in SEO plansClear business facts for ChatGPT, Gemini and Google AI Overviews.Learn more →Technical SEOQuoted in writingCrawling, indexing, site speed and schema fixes.Learn more →Ecommerce SEOQuoted in writingCategory and product pages for online stores.Learn more →International SEOScoped in writingLanguage and country versions of your site.Learn more →AI Visibility Hub$799 one timeA personal site of 18 to 20 pages for founders and executives.Learn more →
Questions
Content strategy questions.
What is a content strategy?
A content strategy is a written plan for what to publish, which search each page answers and in what order. An SEO content strategy builds that plan from search data.
Can my team use the content strategy without you?
A content strategy is a written plan, so a team or writers can follow it. Writing the pages is part of content marketing.
How do you make sure SEO brings real inquiries, not just clicks?
The plan targets searches people make when they are ready to call, book or buy, not every search with traffic. Calls and form requests are tracked, so the monthly report shows inquiries next to rankings.
What budget do I need to start?
Local SEO for one business location is $1,500 a month. Larger SEO work is quoted in writing after the free review. For Google Ads you also set an ad budget that you pay to Google.
How quickly can I see results?
The first changes go live in month one. Google Ads can bring inquiries soon after launch. SEO builds over months and depends on your competition and your website.
Do you build strategies for my industry?
Yes. Every plan starts with your market: what your customers search for, who wins those searches today and what rules apply in your industry.
How transparent is your reporting?
Every month you get a written report in plain English: completed work, search changes, inquiries received and next month's priorities. You can ask about any line.
Can you improve my website as well?
Yes. Rankings bring visitors; your website turns them into customers. Page structure, service pages, speed and contact forms are part of the work. Larger redesigns are quoted in writing.
Is there a contract?
A simple month-to-month agreement. Stop with 30 days' written notice after the first month and keep everything that was done.
Can you guarantee rankings?
No. Google decides rankings, and no honest provider can promise a #1 position. You get the agreed work, honest reports and one person responsible.
Guides
Guides and research.
GEO vs. SEOHow Generative Engine Optimization differs from classic search engine optimization, and why you need both.Read →SEO glossaryClear definitions of SEO, GEO and AI search terms every business owner should know.Read →Church Web Presence Study 2026334,555 US congregations counted, state by state. 70.9% have no website.Read →