Google Ads

Google Ads that work harder
because your SEO works too

Most agencies run Google Ads in a vacuum. We combine paid search with 14 years of SEO data to build campaigns that cost less and convert more. Google Partner certified. No long-term contracts.

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Why SEO expertise makes better Google Ads

Google Ads agencies that don't understand SEO waste your money bidding on keywords you could rank for organically. They run campaigns without understanding search intent, landing page quality, or how Google actually evaluates relevance.

With 14 years of SEO experience, we understand search at a fundamental level. We know which keywords convert, which landing pages Google rewards with higher Quality Scores, and how to structure campaigns that complement — not cannibalize — your organic traffic.

Our Google Ads services

Search campaigns

Targeted search ads that capture high-intent traffic. We use our SEO keyword data to identify the most profitable opportunities, write compelling ad copy, and build landing pages optimized for both Quality Score and conversion rate.

Local service ads

For businesses serving Los Angeles and Orange County, local campaigns that put you in front of nearby customers actively searching for your services. Integrated with local SEO for maximum local visibility.

Performance Max campaigns

We leverage Google's AI-powered Performance Max campaigns with the strategic oversight that automated bidding alone can't provide. Our SEO insights inform the creative assets, audience signals, and conversion tracking that make these campaigns effective.

Landing page optimization

Your landing page determines your Quality Score, which determines your cost per click. We build and optimize landing pages that Google rewards with lower CPCs and that convert visitors into leads and customers.

How we manage campaigns

  • SEO data integration — we know which keywords actually drive revenue
  • Negative keyword management to eliminate wasted spend
  • A/B testing of ad copy, extensions, and landing pages
  • Conversion tracking setup and optimization
  • Weekly performance reviews and bid adjustments
  • Monthly reporting tied to revenue, not impressions

The SEO + PPC advantage

When you dominate both paid and organic results for the same query, your click-through rate increases by up to 50%. Users see your brand twice and trust it more. We build integrated strategies where SEO and Google Ads reinforce each other — sharing keyword data, landing page insights, and conversion intelligence. Our PPC management approach ensures both channels work as one system.

Frequently asked questions

We work best with clients who can commit to a meaningful ad budget for their market. During the audit, we'll recommend a budget based on your competitive landscape and target keywords. We'd rather tell you an honest number than take your money on a budget that won't produce results.
Yes. Pinnacli is a certified Google Partner, which means we've met Google's requirements for ad spend management, certification, and campaign performance.
You don't have to, but the combination is significantly more effective than either alone. SEO builds long-term organic traffic while Google Ads delivers immediate visibility. Together, they share data and reinforce each other for better results across both channels.
Dmytro Verzhykovskyi — the same person who handles your SEO. No junior staff, no outsourcing, no account managers. This integration between SEO and PPC management is what makes our approach uniquely effective.