Why technical SEO is the foundation of everything
You can write the best content in your industry. You can build hundreds of backlinks. But if Google can't properly crawl, render, and index your pages — none of it matters. Technical SEO is the plumbing of your website. When it works, nobody notices. When it doesn't, everything breaks.
Most businesses don't realize they have technical problems until they plateau — rankings stall, new content doesn't get indexed, traffic drops after a site update. By then, months of growth have been lost. We find and fix these issues before they cost you revenue.
Our technical SEO services
Crawlability & indexation
If Google can't reach your pages, they don't exist. We analyze your crawl logs, robots.txt, XML sitemaps, and internal linking to ensure every important page is discoverable. We also identify and fix orphan pages, crawl traps, redirect chains, and blocked resources that waste your crawl budget.
Core Web Vitals optimization
Page speed is a confirmed ranking factor. We optimize Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP) — the three Core Web Vitals that Google uses to measure user experience. This includes image optimization, code minification, server response times, and render-blocking resource elimination.
Schema markup implementation
Structured data helps search engines understand your content and enables rich results — star ratings, FAQ dropdowns, product prices, business info directly in search results. We implement Organization, LocalBusiness, Product, FAQ, HowTo, Breadcrumb, and other relevant schema types based on your business.
Site architecture optimization
Flat, logical site architecture ensures every page is within 3 clicks of the homepage. We restructure navigation, URL hierarchy, breadcrumbs, and internal linking to create clear topical clusters that help search engines understand the relationship between your pages. For ecommerce sites and enterprise platforms, architecture optimization is especially critical.
HTTPS, security & infrastructure
Mixed content warnings, broken SSL certificates, improper redirects from HTTP to HTTPS — these issues erode trust signals. We audit your security configuration and ensure your site infrastructure supports both user trust and search engine confidence.
JavaScript rendering audit
If your site relies heavily on JavaScript to render content, there's a real risk that Google isn't seeing what your users see. We test how Googlebot renders your pages, identify content that's hidden behind JavaScript execution, and recommend solutions — whether that's server-side rendering, dynamic rendering, or code restructuring.
How a technical audit works
Every technical SEO engagement starts with a comprehensive audit. We don't use a generic checklist — we dig into the specific issues affecting your site:
- Full site crawl analyzing every URL, redirect, canonical tag, and status code
- Core Web Vitals testing across your most important page templates
- Google Search Console analysis — indexation coverage, crawl errors, manual actions
- Schema markup audit and implementation plan
- Competitor technical comparison — what they do better and where you can gain an edge
- Prioritized fix list ranked by impact on rankings and revenue
Results from technical improvements
- Solomia Home: Technical foundation laid from scratch — proper site architecture, schema markup, Core Web Vitals optimization — contributed to 47 keywords reaching top 3 in 12 months.
- Antonovich Design: 10+ years of ongoing technical SEO maintenance. Zero major algorithmic penalties across a decade of Google updates — because the technical foundation is always clean.
- Verified campaign: Technical fixes in the first 60 days unblocked indexation issues that had been suppressing organic traffic for months, contributing to 312% traffic growth over the full campaign.